Bill Leake has been involved in driving provable revenues through internet marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the internet. Bill has guided Apogee Search from inception to its current position as the largest search engine marketing firm in the Southwest, and one of the 20 largest in North America.

Bill gave this talk to the OneWebDay crowd at Cafe Caffeine on Monday Sept 22, 2008 and has some interesting asides on the economy and the political scene.

Online Videos by Veoh.com

Players are Veronica Belmont of Tekzilla, Bonny Pierzina, Leah Culver of Pownce, and Casey Mckinnon of Galacticast.

pingback austincast.com/blog bastropbuilder.com/blog compuslides.com/blog gameslides.com/blog magickpapers.com/blog shopslides.com/blog touroftexas.com/blog spring.net/blog socobuzz.com/blog web2.0slides.com/blog webgirlvillage.com/blog wholetech.com/blog wmeyers.com/blog workontheweb.com/blog

Norman Mailer’s wife speaks at the Texas Book Festival just a few days before his death. His sixth and last wife, married in 1980, was Norris Church (née Barbara Davis), a former model turned writer. They had one son together, John Buffalo Mailer, and Mailer informally adopted Matthew Norris, her son by her first husband, Larry Norris.

Norris Church Mailer is the author of a previous novel, Windchill Summer. She was raised in Arkansas and now lives on Cape Cod. Her husband of thirty-one years, Norman Mailer, died just days after this talk.

pingbacks austincast.com/blog bastropbuilder.com/blog compuslides.com/blog gameslides.com/blog magickpapers.com/blog shopslides.com/blog touroftexas.com/blog spring.net/blog socobuzz.com/blog web2.0slides.com/blog webgirlvillage.com/blog wholetech.com/blog wmeyers.com/blog

We’re live streaming with a show on justin.tv/austintexas now.

We’re working with Redbud Sports in Austin, Texas and the plans are to bring you many athletes and sports events around Austin. Also, you can see our feed at austincast.com

Do you want the inside track on parties at SXSW.  “Corky” has the scoop in the following link followed by a brief blurb:

Corcoran in Austin 360

“

WED: Day | Night THU: Day | Night FRI: Day | Night SAT: Day | Night

It used to be the mantra of the first morning at South by Southwest: “Where are all the cool parties?” Everybody would hit town knowing of one or two soirees where the free booze flowed and the gratis chow was spread out on tables, but they’d have to ask around to get a more complete picture.

Nowadays, the party scene is revealed more than a month before the first Shiner Bock is cracked — and then overrated — by an out-of-towner. Internet sites such as showlistaustin.com, donewaiting.com and austinist.com collect party info and spread the news, giving readers weeks to get in good with the party hosts, to get that all-important invite.

Here are some of the things we’ve culled from those sites and brooklynvegan.com. Many are free and open to the public:

SXSW day parties.

More SXSW

• 2007 artists
• List of performers
• SXSW Source blog
• Full coverage

“

Team Hotel San Jose is a new kind of racing team and sports club, led by athletes who are dedicated to serving the community by working with disadvantaged and at-risk youth, developing the skills of beginning and intermediate cyclists, and cultivating the most incredible regional racing team you’ve ever seen. The core team members are a motivated group of professional and ex-professional cyclists, cycling enthusiasts, and triathletes, who ride with respect for all, regardless of experience. We welcome road cyclists and mountain bikers, runners and multi-sport athletes, men and women, and girls and boys.

Here’s from the KLRU site cited above.

If LizLambert’s snappy hotel do-over and its resulting documentary film confirms that not all of old Austin should be considered sacred ground, then Nancy Higgins’ elegiac, heartfelt Viva Les Amis is the flipside of that particularly well-thumbed coinage.

Using footage filmed at and interviews with former employees, regulars, and assorted hangers-on of the late, lamented Les Amis Cafe (now, cruel irony, a Starbucks), Higgins’ film both mourns the passing of the UT area’s artistic and intellectual (and drunken) nexus and celebrates the plainly odd notion that a Parisian-style sidewalk cafe-cum-lifestyle could blossom so deep in the heart of Texas in the first place.

As for this third season of SXSW Presents, festival producer Matt Dentler notes, “The big difference is that we are expanding the episodes to include not just the films themselves but related conversations and panels with the filmakers and figures in the local film and arts community who will be hanging out, talking, and just kind of sharing their thoughts on the films.
The idea of this whole show in the first place was to try and bottle what an experience at a film festival – particularly South by Southwest – would be like. But on your television.”

The Last Days of the San Jose

Dir: Liz Lambert

October 10, 2006 · 9:00pm – 10:30pm

A loving portrait of the residents in an Austin motel, as it undergoes changes reflecting an American trend.

See the next project of the San Jose Hotel

“Some of you who are new to Austin may not know of SoCo’s previous life as a drug and crime infested sector of the city. The Last Days of the San Jose chronicles the transformation of the little motel from prostitute and junkie hangout to chic and trendy boutique hotel. The renovation of the San Jose helped spark the revival of South Congress into the fashionable neighborhood it has become today.

The movie will be showing tonight at the Alamo downtown. Afterwards we recommend heading over to the San Jose and having some drinks in their enjoyable outdoor patio.”

From the Original Alamo website:

LAST DAYS OF THE SAN JOSE
Theater: Alamo Downtown

Read the full Celluloid Eyes review here.

Start your tivos . . .

SXSW Presents

‘Last Days of the San José’

KLRU, The Austin Chronicle, and South by Southwest have teamed up for SXSW Presents, an independent film series airing Tuesdays at 9pm on Channel 18 (Time Warner Cable Channel 9). Hosted and co-produced by SXSW Film Producer Matt Dentler, the third season of the series runs through January. This week’s installment is Liz Lambert’s Last Days of the San José. For more information, see the Austin Chronicle Screens, and www.klru.org or www.sxsw.com.

My idea for the movie biz challenge.

Take the best of the Alamo Draft House concept of having food and drink served on counters at your seat and merge it with a low key touchscreen at each seat for ordering food and products, and roll in a perpetual “film festival” ambience and theme.

I can elaborate on all these in detail if you’re interested.

I have a friend in Austin who owns the old Aquarius movie theater in South Austin and he’s looking for a revival of it.  This would be an ideal test bed.

You’ve covered the kids and rowdy cell phone users.  This would be for the rest of us.  The SXSWers, the boomers, the quiet crowd.

I think I’ve got your answer.

Ok, blog reader if you’re scratching your head I need to fill you in on a little background.  Over the last few days, Mark Cuban has issued a “movie business challenge”.  It’s … well, here it is:

This is an open challenge. You come up with a solution, you get a job. Seriously.

This is the problem that consumes me more than what Free Agent we are going to sign. How to get the NBA to get their act together. Which 7-11 Im going to run by to get a sandwich. Its that important.

Only HDNet takes more time out my day than trying to solve this problem. Its the holy grail of the movie business. How do you get people out of the house to see your movie without spending a fortune. How can you convince 5 million people to give up their weekend and go to a theater to see a specific movie without spending 60mm dollars.

For those of you doing the math. You are right. Its not unusual to spend 8, 10 , 12 dollars PER PERSON that goes to a movie in the opening weekend. Shoot, its not unusual for studios to spend that much per person to get people to go to the theater through a movies entire run !

How crazy is it to spend more on marketing than the revenue recieved when they go to the movie ? Its double crazy because that revenue is split with the theater. So if a studio spends 12 bucks to get someone to go to the theater, they might only be getting 4 dollars back in return.

You would think that there has to be a better way than spending 1x, 2x, 3x or more times the initial revenue received opening weekend or week  ? Right ?

For all of you thinking that there are other downstream revenues such as PPV, DVD, TV, whatever….no shit. Yes, those revenue streams will benefit from the initial spend, but they dont make the economics of getting people into theaters any less frightening.

We are looking at affiliate programs. So people with lots of myspace or other social network friends  could get a buck or 2 or 3 if someone goes from their myspace page directly to fandago, moviefone, movietickets.com etc and buys a ticket to a film of ours prior to its release. Get 100 friends to buy tickets to a movie, get a 100 bucks from us.

We are looking at other similar ideas.

We already do movie marketing 101. We do buzz marketing. We put up videos all over the net. We set up websites, myspace accounts for the movies and its characters, we work with movie forums, we buy ads, etc, etc, etc. If its been done before, we are doing it.

So if you want a job, and have a great idea on how to market movies in a completely different way. If your idea works for any and all kinds of movies. If it changes the dynamics and the economics of promoting movies, email it or post it. If its new and unique, i want to hear about it. If its a different way of doing the same thing you have seen before, it probably wont get you a job, but feel free to try.

So go for it. Come up with a great idea that i want to use and I will come up with a job for you to make that idea happen.

for real.

source http://www.blogmaverick.com/

About 3–4 weeks ago we launched a site call http://web2.0slides.com and it got a surprising instant response.  It’s a slide show of 1,400 of the top new web 2.0 websites.  Within two days of in house launch, we started getting blogged, listed, rated, linked to and buzzed about and we couldn’t figure out why.  Then we realized it was because we were getting noticed in referral logs by the webmasters whose sites we were showcasing in our slideshow.

We’re planning several major releases of http://web2.0slides.com , http://tagslides.com and http://sportslides.com which will expand the idea of web2.0slides into all other major topics and categories that we can develop.

If you’re skilled in php, mysql, javascript, iframes, flash and have an understanding of new web 2.0 technologies, social networking, social bookmarking (a la http://stumbleupon.com , http://del.icio.us http://technorati.com and are knowledgeable about the blogosphere contact us!

Take a look at who is linking to us!

Lance Amstrong News on our Blog – The “docureality” show produced by the Discovery Networks Travel Channel will air on Thursday night, Dec 22 on channel 58 (Grande Communications) and channel 33 (Time Warner).

Many local Austin media outlets carried coverage of this event. On the last day of the Tour de France several thousand people showed up to cheer Lance on and sign several giant yellow cards that the Outdoor Life Network brought to the event.

Here’s the email from producer Bill Delano about the event

Hey Ya´ll~ Tune in tomorrow night for my first film, “Chasing Lance: a Fans Story”!!! Its a great show, was a thrilling adventure and will forever stand as testament to what two friends can do with a camcorder, computer, and a dream.

Here’s the TV Guide sum up: Join five Americans on an emotion packed thrill ride as they chase the Tour all around France supporting their hero in his seventh and final ride. These are true fanatics who do far more than vacation, they redefine what it means to be a true Fan.

Let everyone know and check it out on the Travel Channel on Thursday, December 22 at 8 and 11pm EST (7 and 10 pm CST).